SaaS

India’s path to SaaS leadership is clear, but challenges remain – TechCrunch

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India’s path to SaaS leadership is clear, but challenges remain – TechCrunch

Manav Garg is CEO and founder of Eka Software Solutions and founding partner of SaaSboomi and Together Fund. Software as a service is one of the most important technology sectors today. While its transformative potential was fairly clear prior to the pandemic, the sudden shift towards dispersed workforces skyrocketed interest in SaaS products as medium … Read more

Selling SaaS to developers, cracking YC after 13 tries, all about Expensify – TechCrunch

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Selling SaaS to developers, cracking YC after 13 tries, all about Expensify – TechCrunch

Before Twilio had a market cap approaching $56 billion and more than 200,000 customers, the cloud-communications platform developed a secret sauce to fuel its growth: a developer-focused model that dispensed with traditional marketing rules. Software companies that sell directly to end users share a simple framework for managing growth that leverages discoverability, desirability and do-ability … Read more