TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data – TechCrunch

TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data – TechCrunch

TikTok makes it easy for brands and agencies to work with the influencers who use its service. The company is introducing a new “TikTok Creator Marketplace API” that enables marketing companies to integrate more directly into TikTok’s Creator Marketplace, the video app’s internal influencer marketing platform. Launched in late 2019, the Creator Marketplace website allowed … Read more

Kuaishou, TikTok’s Chinese nemesis, surges 194% on IPO debut – TechCrunch

Kuaishou, TikTok’s Chinese nemesis, surges 194% on IPO debut – TechCrunch

Kuaishou, a Chinese video app largely underrated outside of China, has just completed a massive IPO in Hong Kong. The app is by far the biggest rival to Douyin, the Chinese version of TikTok, and unlike many western video platforms that make money from ads and subscriptions, Kuaishou’s Cash Cow is the tipping business. Kuaishou’s … Read more