Google’s AI-focused venture fund leads $5.4M investment for Seattle analytics startup Iteratively

Iterative CEO Patrick Thompson. (Iterative photo)

The Seattle startup iteratively raised a $ 5.4 million round led by Gradient Ventures, Google’s AI-focused venture fund.

Founded in 2019 by veterans of Atlassian and Microsoft, the company iteratively sells software to data and product teams to track customer analytics. The idea is to avoid data quality problems at the beginning of the input and to have standardized customer data in one place. Iteratively integrated with third-party data analysis tools like Amplitude, Mixpanel, Segment, dbt and more.

Box, Beekeeper, thredUP, Dribbble and others are customers.

The 10-person company is led by CEO Patrick Thompson, who founded Iterativ together with Ondrej Hrebicek. They previously worked at Syncplicity, a file sharing startup co-founded by Hrebicek, which was acquired by EMC in 2016.

“We’ve heard time and time again from data and product teams that they have lost confidence in their analytics,” Thompson said in a statement. “We developed a tool that allows them to restore confidence in their data and collaborate on collaborative analysis. We believe data is a team sport and collaboration is key to cross-functional teams’ success. “

Fika Ventures and PSL Ventures also took part in the round. Zach Bratun-Glennon, partner at Gradient Ventures, joined the board.

Google launched Gradient Ventures in 2017 as part of Alphabet’s continued investment in AI. Gradient portfolio companies get access to AI training and help from Google engineers from Google.

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