Relish launches subscriber plan Relish+ with access to more online recipes and meal-planning help

(Relish picture)

Seattle-based recipe and meal planning service Relish is stepping up its food preparation help with the launch of Relish +, a membership plan designed to make it easier to find out what to have for dinner.

Relish + subscribers can access content created by top food bloggers, as well as a growing library of more than 100 pre-planned meal plans. Users can customize plans by changing serving sizes and exchanging recipes. Creating and saving personal meal plans; Drag and drop your favorite recipes into a personalized calendar; and print a consolidated shopping list.

Memberships start at $ 3.75 per month for a 12 month membership. There are also three-month and six-month membership plans starting at $ 4.95 per month.

Relish + draws on recipes from bloggers and websites like Simply Recipes, Skinnytaste, Diethood, Cookie & Kate, Well Plated, Oh Sweet Basil, Serious Eats and more. Meal plans are published on topics such as “quick & healthy”, “30-minute meals” and more.

Shoppers can take their own groceries with them or use Relish + integrated services like Amazon Fresh, Instacart, Walmart, Shipt, Kroger and more.

Relying on increased interest in home grocery prep sparked by lockdowns during the COVID-19 pandemic, the company says Relish + is a more affordable alternative to packaged meals like Blue Apron and HelloFresh.

Relish is part of the food technology platform Fexy, a startup founded in 2014 by the married couple Lisa and Cliff Sharples. The company sold two other grocery-related web properties, Serious Eats and Simply Recipes, to Dotdash, which is owned by IAC, last fall.

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