Book Excerpt: Why trust, not data, has become the most important asset in the modern economy
[Editor’s Note: Stein Broeder, a marketing executive at Microsoft, explores the components and value of trust in the new book, “The Business of Trust: How Experiences Build Trust and Drive Business Impact” Excerpt published with permission.] “Do you trust me?” This was a question a surgeon asked me once before an operation. I thought that was a fun question. … Read more