Marketing

TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data – TechCrunch

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TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data – TechCrunch

TikTok makes it easy for brands and agencies to work with the influencers who use its service. The company is introducing a new “TikTok Creator Marketplace API” that enables marketing companies to integrate more directly into TikTok’s Creator Marketplace, the video app’s internal influencer marketing platform. Launched in late 2019, the Creator Marketplace website allowed … Read more

Qualtrics acquires Seattle marketing software startup Usermind

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Qualtrics acquires Seattle marketing software startup Usermind

Michel Fester, Usermind CEO. (GeekWire Photo / Kevin Lisota) Experience management software giant Qualtrics has acquired Usermind, a Seattle-based marketing startup that helps companies attract, retain, and serve customers. Usermind was founded in 2013 and is a leader in the “Journey Orchestration” market, which includes companies that support customers in the analysis of customer relationships … Read more

Emotional marketing and an e-mail titan walk into a bar – TechCrunch

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Emotional marketing and an e-mail titan walk into a bar – TechCrunch

My mom gets to the point when she describes my beat to others. In her words, I cover companies like Uber before they become companies like Uber. And honestly? I can’t exactly contradict the description. The best feeling in tech journalism is telling a story about a startup before it becomes a household name. As … Read more