Selling

WhiteHat Jr founder departs a year after selling to Byju’s – TechCrunch

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WhiteHat Jr founder departs a year after selling to Byju’s – TechCrunch

Karan Bajaj, the founder and CEO of WhiteHat Jr, is leaving the company a year after selling the startup to Indian edtech giant Byju’s for $ 300 million. In an email to staff on Wednesday, Bajaj and Byjus Founder and CEO Byju Raveendran said the departure follows a “mutually agreed” decision made at the time … Read more

Selling SaaS to developers, cracking YC after 13 tries, all about Expensify – TechCrunch

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Selling SaaS to developers, cracking YC after 13 tries, all about Expensify – TechCrunch

Before Twilio had a market cap approaching $56 billion and more than 200,000 customers, the cloud-communications platform developed a secret sauce to fuel its growth: a developer-focused model that dispensed with traditional marketing rules. Software companies that sell directly to end users share a simple framework for managing growth that leverages discoverability, desirability and do-ability … Read more