Rich Barton, CEO of the Zillow Group, speaks to Guy Raz on NPR’s How I Built This. (“Guy’s team sent some special equipment to make me sound better than IRL,” says Barton.) Photo courtesy of the Zillow Group. Like many entrepreneurs, Rich Barton is a fan of NPRs “How I built this.” He says it … Read more
(Bigstock photo) The news: Seattle-based Zillow Group responded to an antitrust lawsuit by Austin-based real estate startup Real Estate Exchange alleging anti-competitive behavior related to Zillow’s display of certain homes on its platform. In an opposition motion, Zillow claims that REX’s claims are selfish and that his motion “fails at every level and should be … Read more
Zillow Surfing just got an upgrade. The Zillow Group launched a new feature for their virtual tour on Wednesday that uses machine learning to merge different media content with an interactive floor plan. The idea is to make it easier for home buyers to get a feel for a property without visiting them in person. … Read more
The Zillow Group didn’t have a Super Bowl ad, but thanks to Saturday Night Live, it may have seen the weekend of its greatest marketing weakness. The Seattle real estate giant was the subject of a hilarious SNL sketch that made fun of how home browsing on Zillow is a substitute for sex, especially for … Read more