BTS broke its own YouTube record for 24-hour views

BTS is apparently determined to hold its YouTube records. Variety reports that the K-pop group broke their own record for the most YouTube views within 24 hours, adding 113 million tracks for their music video “Butter”. That’s roughly 12 million more than the 101.1 million from the superstars’ latest record smasher, “Dynamite,” which premiered last August.

The new tune also set a record for the largest YouTube video premiere with 3.9 million simultaneous viewers. The clip had over 136 million pieces at the time of writing.

Unsurprisingly, BTS would break the record again. The group’s fans, collectively known as Army, are legendary for their dedication – it was virtually guaranteed they would turn up en masse at the premiere and its aftermath. The abundance of pre-release hype and the upcoming Billboard Music Awards helped too.

Still, it’s noteworthy that the single broke the record by a comfortable margin. It suggests that YouTube still has room to grow even as familiar patterns (like K-pop madness) emerge. You may not see the service plateau for a while.

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