E3 2021 organizers confirm the all-digital event will be ‘100 percent free’

After skipping 2020 for obvious reasons, E3 is slated to return this June as a sort of fully digital event. In the absence of details on what to expect and many rumors of industry involvement, a report surfaced claiming that some elements of the show would be placed behind a paywall with GeForce Now-powered streaming demos.

In a tweet, ESA said: “E3’s 2021 digital show is a free event for all participants” and confirmed in a follow-up statement that “there will be no elements at E3 2021 that are behind a paywall”. Whether this is a change in plans, a scaling-down after exploring other approaches, or something entirely different, we don’t know, but we’ll have to wait to find out exactly what this year’s show will be like. For now, the situation is at least funny, as Game Awards and Summer Game Fest organizer Geoff Keighley tweeted a short joke about his summer event that is going to be “free to play”.


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