rebrands

Amazon rebrands Amazon Go Grocery to Amazon Fresh, closes Seattle-area store near Microsoft HQ

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Amazon rebrands Amazon Go Grocery to Amazon Fresh, closes Seattle-area store near Microsoft HQ

The Amazon Go grocery store in Redmond, Washington is closing. (GeekWire Photo / Taylor Soper) The news: According to GeekWire, Amazon is renaming its Amazon Go Grocery brand to “Amazon Fresh” and is closing its Amazon Go Grocery store in Redmond, Washington, near Microsoft headquarters. The other Amazon Go grocery store in Seattle’s Capitol Hill … Read more

Smart home networking standard Project CHIP rebrands as ‘Matter’

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Igor Bonifacic

Project Connected Home over IP (Project CHIP) is now referred to as matter. The Connectivity Standards Alliance, an organization made up of more than a hundred device manufacturers, including giants such as Apple, Amazon, Google and Samsung, announced the rebranding on Tuesday. These companies came together in 2019 to work on CHIP, hoping to develop … Read more