Finding the right bra is not an easy task. Fit and comfort are the most important components of a good business, and it’s a lot harder to find a brand that can achieve both at the same time than it should be. Throw in our desire for something that is also pretty and that is almost impossible.
If you’re like me, you’ve come across ads for ThirdLove while scrolling through Instagram. With slogans like “Ready for a bra that fits?” and “Bras and Underwear for Every Body” and some staggering stats – his best-selling classic 24/7 T-shirt bra has 48,000+ positive reviews and his perfect 24/7 bra had a 1.3 million waiting list launched – this intimate brand fascinated me. Unlike most bra companies, ThirdLove offers half cup sizes and an online quiz to help you find your perfect fit.
Like many women in America, I’ve been on a bra funk for a long time. Backstory: I’ve been wearing the same bra size since high school. Over the next two decades, things changed – pregnancies leading to weight gain and loss, not to mention breastfeeding multiple babies – and as a result, my 34C bras no longer work for me. Gaping cups, back straps that slide up and pinch straps are among my unsuitable complaints.
The 24/7 Classic T-Shirt Bra from ThirdLove
So I tried the ThirdLove “Fit Finder” quiz, in which more than 16 million women have taken part since it was founded eight years ago. The 10-question process took a little over a minute and included disclosing my standard size, where my bras usually come from, how my cups have been fitting lately (are they gaps? Are they overflowing a little or a lot?), What catch I usually have I wear my bra and my breast shape (there were nine shapes to choose from). In the end it turned out that my correct size was 36B½. I was … skeptical. I am a 34C.
And then my classic 24/7 t-shirt bra came in in a 36B½ and not only did it fit perfectly – seriously, it’s the best-fitting bra I’ve ever worn – it’s ridiculously comfortable too. I literally gasped when I put it on because it’s so wonderful. To say that I am amazed that this online quiz was very accurate would be an understatement. The best part? The bra is pretty too.
“Women no longer accept the plastic versions of the female form that brands have been spoon-feeding for so many years,” explains Heidi Zak, founder of ThirdLove, CNN Underscored. “We currently have the most sizes in the industry, with 80 sizes from cup AA to I and band sizes from 30 to 48, and we don’t stop there. We want every woman to have a bra that fits perfectly. ”
Aside from the perfect fit, ThirdLove bras are all tagless, have hook and eye closures padded with foam (no scratching!) And are full of support – but not in a clunky boulder holder over the shoulder of the path. Instead, the brand produces beautiful, silhouette uplifting designs that flatter and accentuate your natural split, no matter how big or small that split is. We had several additional reviewers trying the bras in sizes from 32H to 34A½ and our verdict was unanimous when it came to support and comfort.
If you’re like me and you’re in a bra, take the ThirdLove Fit Finder quiz ASAP and indulge in one of the brand’s really beautiful merchandise. I’ve listed my favorites below, all of which are well worth the investment.
24/7 classic t-shirt bra ($ 65; Thirdlove.com)
24/7 classic t-shirt bra
Meet the bra that made the name ThirdLove. With almost 49,000 reviews and a solid 4.5-star ranking, the bra is available in a whopping 80 sizes (from 30 to 48 and cups AA to I) and nine colors such as ultramarine, pale pink and sultry taupe.
Statistics aside, what makes this bra the brand’s marquee is the second skin fit, the incredibly soft micro-jersey, and the beautiful design (seriously, the pleated straps are so pretty). This bra is made of ultra-thin memory foam cups that appear to conform to your body. The name is spot on as you will be wearing it around the clock.
24-hour classic racerback bra ($ 39, originally $ 75; Thirdlove.com)
24/7 classic racerback bra
This combination of 24/7 details that we love and a racerback design is available in Desert Plum and Daydream and features a gold alloy hardware front clasp that is dainty and chic at the same time. The single back strap is also adjustable.
24/7 classic strapless bra ($ 65; Thirdlove.com)
24/7 classic strapless bra
This strapless wonder, edged with silicone at the top and bottom to stay in place, does just that – it stops without pulling or tugging. Each bra also comes with two detachable straps (clear and in the same color as the bra) that can be worn in different ways – halter-neck, one-shoulder, straight or crossed in the back. That is a certain versatility.
24/7 Classic Uplift Dive Bra ($ 65; Thirdlove.com)
24/7 Classic Uplift Plunge Bra
If you are a fan of deep V-neck t-shirts, then meet your new favorite bra. The version of a push-up bra from Third Love, lined with a removable pad, enhances and emphasizes your natural cleavage thanks to the deep design and the transparent mesh overlay.
24/7 Lace Contour Plunge Bra ($ 70; Thirdlove.com)
24/7 Lace Contour Plunge Bra
Similar to the Classic Uplift Plunge Bra in design – the V-neck is always present, as is the removable padding – this bra has a beautiful layer of delicate lace on the front. The Lace Contour Plunge is available in five colors and sizes from AA to I and combines 24/7 comfort with enhanced aesthetics.
24/7 Lace Back T-Shirt Bra ($ 70; Thirdlove.com)
24/7 lace back t-shirt bra
If you’re as obsessed with the t-shirt bra as I am, then you’ll be obsessed with this version, which has just a touch of lace covering on the front cups and back straps. This bra has the same memory foam material as the original and adds to the charm factor.
Pima Cotton Wireless Bra ($ 45; Thirdlove.com)
Pima Cotton Wireless Bra
I know, I know, when you hear the word “wireless” you tend to imagine sagging breasts in a thin cloth. This cordless bra breaks the norm thanks to the molded cups that not only support but also lift your breasts. More to know: The straps can be worn in different ways and the Pima cotton material is super soft.
Feather Lace Bikini ($ 28; Thirdlove.com)
Feather lace bikini
These gorgeous underwear go perfectly with your Lace Uplift Plunge. It has a full base and a beautiful feather design.
Petal Lace Thong ($ 28; Thirdlove.com)
Petal lace thong
Like the Feather Lace Bikini, this thong looks delicate but is actually a lace workhorse – you can wear it over and over again with a tear or a pill.
Comfort Stretch Bikini ($ 15; Thirdlove.com)
Comfort stretch bikini
If the 24/7 Classic T-Shirt Bra is ThirdLove’s indispensable bra, the Comfort Stretch line is the indispensable underwear. The no-show bikini made of nylon and elastane is wafer-thin and stitch-free, so that your body feels like a second skin. The underwear is available in eight colors and in sizes XS to 3X.
Comfort Stretch Thong ($ 15; Thirdlove.com)
Comfort stretch thong
Comfort Stretch is also available in a thong that has a midrise at the front and the same ultra-thin composition.
Lace High Brief ($ 18, originally $ 28; Thirdlove.com)
Lace high brief
For those days when you need more coverage – but without the VPL (visible panty liner) – you should use the high panties with smooth seams to prevent bundling or digging.
The French Terry Short Set ($ 99, originally $ 125; Thirdlove.com)
The French Terry Short Set
This set contains the luxuriously soft and cozy French Terry Shorts and the French Terry Sweatshirt from ThirdLove. This combo is perfect for a lazy day on the couch or for casual video calls on Friday.
The Classic Cami Kit ($ 50, originally $ 60; Thirdlove.com)
The classic cami kit
These camis will be your new choice with their super soft material and the perfect length that ensures they never come off.
The Sleeping In Set ($ 115, originally $ 145; Thirdlove.com)
The Sleeping In Set
Made from super soft woven cotton, this set includes a pajama button-down shirt, pants and a sleeping mask to help you sleep in comfort.